Paul Githingú · Creative Director · Johannesburg

Key art and campaign visuals, made by hand

I make key art and campaign visuals for streaming, broadcast and brands, and I do every part myself: concept, shoot, compositing, retouching and grade.

Book a 20-min call See the work ↓

VUESIRI Key art · Compositing · Retouch & grade · Campaigns

Johannesburg, South Africa Scroll

Work for

Selected work

Every brief is a problem first

What made each job hard, and how the art solved it. Open a project to see the full work.

01Lockdown S5Client

02Isono S1Client

03Abo AuntieClient

04The Wife S1Client Before → After 05Before → AfterConcept

10Playboi CartiArtist COLORS 11J HusArtist DRAKE 12Scary Hours IIIArtist Tributes 13TributesArtist Collabs 14CollabsConcept Covers 15CoversConcept

16Cruise RiderSpec

17Sole KnowledgeSpec grown·ish 18Grown-ish S3BSpec BUDDY 19Janky TapesSpec VOGUE 20Vogue ChallengeSpec Marks & merch 21Marks & merchConcept

22Services SETAClient

23Zimbini PefferClient

24Humanity DayIdentity

The craft

How the work gets made

I frame the idea, shoot or source the photographs, then composite, relight, retouch and grade them myself. You deal with one person from the brief to the final file.

Isono character poster: cracked glass across the face

Isono · one crack, three motives

Find the angle

Every brief has one thing that makes it hard: a cold launch, a fifth season, a two-second read. I design for that first.

After: the jacket set alight and graded to orange

Before: the street photo of a red Ferrari jacket

BeforeAfter

Build it from real photographs

I shoot or source every element, then composite, relight and grade until it reads as one photograph. Drag across to see where it started.

Lockdown S5 · key art + posters

One world, every format

The key art and every character poster come out of the same composited world, so the campaign holds together on a billboard and in a feed.

What a campaign includes

Four deliverables, one master

Key art, character posters, billboards and every social cut, built from the same file so they look like one campaign.

Abo Auntie billboard for Showmax — Abo Auntie · Showmax · billboard

Key art

The one image a launch hangs on, composited, relit and graded to broadcast standard.

Character posters

A post for every lead, cut from the same world as the main art.

Billboards & OOH

Built to read in two seconds from a moving car.

Social & thumbnails

9:16, 4:5 and thumbnails exported from the master, not redrawn.

Work with me

Two ways to work together

Hand me the whole campaign, or just the frames that have to be perfect.

The whole campaign

Campaign art direction

Concept, key art, character posters, billboards and every cut-down. You see a finished spec frame before you commit.

Quoted per brief

Book a call

Reel cover for The Corporate Dropout, made for Zimbini Peffer

Zimbini Peffer · reel cover

Just the frames

Key art & retouching

Already have the campaign or the shoot? I'll make the key art, or take your selects through compositing, relighting, retouching and grade.

Key art from R22,000 · R4,500 a day

Book a call

Process

How a project runs

Four steps, and a frame you can look at every time we talk.

01 · The brief

Isono, a cold launch

A 20-minute call: what you're launching, when, and what makes it hard.
Before you commit to the full job, you see one finished frame on your own title or product.
Shoot, composite, relight, retouch, grade and type. All in-house, all by me.
One master, cut into billboards, posters, social and thumbnails, delivered ready to run.

Pricing

Clear starting points

Every job is quoted, but you should know the ballpark before you book a call.

Key art

fromR22,000

up to R45,000 for large ensembles

Concept, shoot or sourcing
Compositing, relight, retouch, grade
Billboard and social masters

Retouching & compositing

R4,500

a day

Your shoot, taken to final
Deep etching and relighting
Colour grade

Full campaign

Quoted

per brief, projects from R15,000

Key art plus character posters
Billboard and OOH formats
Every social cut-down

How I work: a spec frame before you commit · 50% deposit before production · usage rights set in the quote

Also available: The Walkaround, a video sales package for car, caravan and boat dealers, from R5,950 a month. Ask on the call.

FAQ

Before you book

You're one person. Can you handle a full campaign?

Yes, with the scope agreed upfront. For bigger rollouts I bring in named collaborators, and you'll know who they are before they touch the work.

Have you worked on titles like ours?

Key art and campaign visuals for Showmax and BET Africa, including Lockdown, Abo Auntie, The Wife and Isono. Every project above is tagged as client work or spec, so you can see which is which.

Can you work with our existing shoot?

Yes. Send the selects and I'll take them through compositing, relighting, retouching and grade, or tell you plainly what needs reshooting.

Who owns the files?

Usage rights are set per project in the quote (channels, territory and term), so you know exactly what you own before you pay the deposit.

Are the images AI?

No. Delivered work is shot, composited and retouched by hand. Concept mock-ups are labelled as mock-ups, and spec work on this page is tagged as spec.